1. Cheil Seoul releases Samsung campaign for newlyweds that combines mobile wedding invitations with appliance funding feature  Campaign Brief Asia
  2. Samsung turns to wedding invites as it promotes new household appliance line  Marketing Interactive
  3. View Full coverage on Google News
Samsung Electronics is experimenting with new ways of promoting its high-end BESPOKE household appliances lineup to a key customer base – the newlyweds, by launching the “BESPOKE Wedding FUNding” campaign that offers mobile wedding invitations with a funding feature.

Cheil Seoul releases Samsung campaign for newlyweds that combines mobile wedding invitations with appliance funding feature – Campaign Brief Asia

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