Canterbury Crusaders keep name, but with new koru logo  RNZView full coverage on Google News
The Crusaders' move to change their logo but not their name avoids the medieval imagery that was the real problem with the franchise's image, a brand strategist says.The Crusaders' move to change their logo but not their name avoids the medieval imagery that was the real problem with the franchise's image, a brand strategist says.

Crusaders 'smart' to keep fans onside with new logo - brand strategist | RNZ News

OPINION: There is a clear link between performance and identity because players need to know what they are playing for, writes Paul Cully.OPINION: There is a clear link between performance and identity because players need to know what they are playing for, writes Paul Cully.

The Crusaders' CEO says underlying a new logo, the team is the same as it's always been. The Maori-inspired design was unveiled today, replacing previous hThe Crusaders' CEO says underlying a new logo, the team is the same as it's always been. The Maori-inspired design was unveiled today, replacing previous h

Brian Ashby: Crusaders' new logo a good compromise

The club will begin using the new logo immediately but it will not make an on-field debut until 2021.The club will begin using the new logo immediately but it will not make an on-field debut until 2021.

Crusaders to change logo but retain name after review sparked by mosque shootings

Critics said the name and branding referencing medieval wars between Christians and Muslims were inappropriate after the attacks, in which 51 Muslims died in attacks allegedly carried out by a self-declared white supremacist.Critics said the name and branding referencing medieval wars between Christians and Muslims were inappropriate after the attacks, in which 51 Muslims died in attacks allegedly carried out by a self-declared white supremacist.

Crusaders to keep name, change logo after mosque killings

Super Rugby's most successful team the Canterbury Crusaders will retain their name but change the logo of a sword-wielding knight following a brand review in the wake of a mass shooting at two mosques in Christchurch in March.Super Rugby's most successful team the Canterbury Crusaders will retain their name but change the logo of a sword-wielding knight following a brand review in the wake of a mass shooting at two mosques in Christchurch in March.

Crusaders to retain name but introduce new logo

The Crusaders confirmed their new branding on Friday, opting to keep the club's name but 'evolve their identity' under a new logo.The Crusaders confirmed their new branding on Friday, opting to keep the club's name but 'evolve their identity' under a new logo.

Crusaders reveal new Maori-inspired logo ahead of 2020 season

New Zealand's Crusaders announced on Friday that the team will retain its name but change its logo after a review sparked by the deadly mosque shootings in its home city of Christchurch in March.New Zealand's Crusaders announced on Friday that the team will retain its name but change its logo after a review sparked by the deadly mosque shootings in its home city of Christchurch in March.

Crusaders to keep name, change logo | SuperSport

New Zealand's Crusaders announced on Friday that the team will retain its name but change its logo after a review sparked by the deadly mosque shootings in its home city of Christchurch in March.New Zealand's Crusaders announced on Friday that the team will retain its name but change its logo after a review sparked by the deadly mosque shootings in its home city of Christchurch in March.

Crusaders to keep name, change logo | SuperSport

Super Rugby's most successful team the Canterbury Crusaders said on Friday they will retain their name but change the logo of a sword-wielding knight.Super Rugby's most successful team the Canterbury Crusaders said on Friday they will retain their name but change the logo of a sword-wielding knight.

The New Zealand side launched a review after the Christchurch mosque attacks killed 51 people.The New Zealand side launched a review after the Christchurch mosque attacks killed 51 people.

Crusaders rugby team retain name following post-mosque attack review - BBC News

The champion New Zealand franchise undertook an extensive and costly branding review, launched in June following the March 15 shootings in which 51 people lost their lives.The champion New Zealand franchise undertook an extensive and costly branding review, launched in June following the March 15 shootings in which 51 people lost their lives.

Crusaders rugby team reveal their new logo after Christchurch mosque terror attacks | Daily Mail Online

The team changing its name would be ridiculous, writes Peter Williams.The team changing its name would be ridiculous, writes Peter Williams.

Peter Williams: Crusaders' new identity likely to be woke, politically correct | Newshub

Fijivillage.com provides Fiji's latest News, Sports, Photos & Entertainment. It also has Live Radio Streaming of FM96, Legend FM, Navtarang, Radio Sargam and Viti FM.The future of the Crusaders' name will be revealed this afternoon, with New Zealand Rugby and ...

Fijivillage | Fiji's Latest News and Sports website

NZR and the Crusaders are holding a press conference today to announce the findings from their review.NZR and the Crusaders are holding a press conference today to announce the findings from their review.

Future of Crusaders' name and logo to be revealed today after brand review | 1 NEWS NOW | TVNZ

Fans have quickly taken to social media to comment on the change to the Crusaders' branding - and the new logo isn't exactly receiving glowing reviews.Fans have quickly taken to social media to comment on the change to the Crusaders' branding - and the new logo isn't exactly receiving glowing reviews.

Fans blast new Crusaders logo

Canterbury Crusaders will change their logo after a review of the club's branding following the mass shooting in Christchurch earlier this year.Canterbury Crusaders will change their logo after a review of the club's branding following the mass shooting in Christchurch earlier this year.

Canterbury Crusaders keep name but change logo after criticism following Christchurch mosque shootings

The Crusaders will keep their contentious name but the Super Rugby team has overhauled its logo after a review of the Christchurch mosque shootings.

Crusaders to keep name, change logo after branding review | RUGBY.com.au

The Crusaders will keep their contentious name but the Super Rugby team has overhauled its logo after a review of the Christchurch mosque shootings. The champion Kiwi franchise undertook an extensive and costly branding review, launched in June following the March 15 shootings in which 51 people lost their lives. Critics of the team’s name […]The Crusaders will keep their contentious name but the Super Rugby team has overhauled its logo after a review of the Christchurch mosque shootings. The champion Kiwi franchise undertook an extensive and costly branding review, launched in June following the March 15 shootings in which 51 people lost their lives. Critics of the team’s name […]

Crusaders to keep name but change logo