1. Firearm Sam axed as too male, too pale  The CEO Magazine
  2. Mum who says Fireman Sam saved her life after son called 999 blasts brigade’s ban on the character  The Sun
  3. Fireman Sam axed; Children’s TV show character lacks inclusivity  NEWS.com.au
  4. Lincolnshire Fire and Rescue Service drop Fireman Sam for being un-PC  PerthNow
  5. 'Utter nonsense': Controversy over axing of Fireman Sam mascot  Yahoo News Australia
  6. View full coverage on Google News
Fireman Sam, the animated TV character, used as a fire safety message in the UK has been dropped for not conforming to today's gender equality expectations.Fireman Sam, the animated TV character, used as a fire safety message in the UK has been dropped for not conforming to today's gender equality expectations.

Gender equality renders Fireman Sam unfit for fire safety promotion : News | The CEO Magazine

AN injured mum saved when her tot dialled 999 after watching Fireman Sam has blasted a fire service’s ban on character as “ridiculous”. Gemma Harris, 32, was knocked unconscious when she fell down …

Mum who says Fireman Sam saved her life after son called 999 blasts brigade’s ban on the character – The Sun

The popular children’s television character Fireman Sam has been axed from a fire department’s promotional material for not being inclusive. The popular children’s television character Fireman Sam has been axed from a fire department’s promotional material for not being inclusive.

Fireman Sam axed; Children’s TV show character lacks inclusivity

In a move that’s ignited a firey backlash, a fire department has dropped cartoon hero Fireman Sam for not being inclusive.In a move that’s ignited a firey backlash, a fire department has dropped cartoon hero Fireman Sam for not being inclusive.

Perth Now

“Today's outrage fuel: UK fire service ditches "Fireman Sam" character as its mascot, afraid women won't be encouraged to join the service. https://t.co/lGlMHKVwl1”

Isobel Roe on Twitter: "Today's outrage fuel: UK fire service ditches "Fireman Sam" character as its mascot, afraid women won't be encouraged to join the service. https://t.co/lGlMHKVwl1"

“As Lincolnshire fire service axe their mascot fireman Sam, the Trumpton boys wonder who next will slip down the greasy pole. Get a grip.”

mark saggers on Twitter: "As Lincolnshire fire service axe their mascot fireman Sam, the Trumpton boys wonder who next will slip down the greasy pole. Get a grip.… https://t.co/i3et4LJMO0"

“Really? Have we become this soft as a society? What’s next, BBC gonna ban Thomas The Tank Engine cos he’s not energy efficient?!? Fireman Sam dropped by one fire service on inclusivity grounds https://t.co/HrgCQm4HF3”

Nathan Caton on Twitter: "Really? Have we become this soft as a society? What’s next, BBC gonna ban Thomas The Tank Engine cos he’s not energy efficient?!? Fireman Sam dropped by one fire service on inclusivity grounds https://t.co/HrgCQm4HF3"

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