1. Casper CEO's obsession with a $1 billion 'unicorn' valuation reportedly derailed 3 potential buyouts  Business Insider
  2. Casper’s S-1 is the Story of a Good Company in a Bad Business  Marker
  3. What Casper’s IPO Prospectus Tells Us About Its Business  Fortune
  4. Casper IPO: Surprising, unusual takeaways from mattress company's S-1  Business Insider
  5. Investors fear $1 billion valuation could haunt Casper IPO  New York Post
  6. View full coverage on Google News
Philip Krim's price tag for his online mattress seller may have put off Target, Tempur Sealy, and Serta Simmons.Philip Krim's price tag for his online mattress seller may have put off Target, Tempur Sealy, and Serta Simmons.

Casper CEO's $1 billion 'unicorn' valuation put off Target, Tempur Sealy - Business Insider

Casper has filed an S-1 to go public on the NYSE. Byrne Hobart analyzes the mattress company's chances in a highly competitive market.Casper will only win if their IPO goes so badly that it drives their competitors out of the marketplace forever

Marketing is key.Marketing is key.

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What Casper’s IPO Prospectus Tells Us About Its Business – Fortune

Philip Krim has held off selling Casper Sleep numerous times in recent years because he’s been waiting for a $1 billion price tag.Philip Krim’s obsession with a $1 billion valuation for his fledgling mattress company may be about to backfire. The CEO and co-founder of mattress company Casper Sleep has held off selling the

Investors fear $1 billion valuation could haunt Casper IPO

The start-up wants to be the ‘Nike of sleep.’ It’s a slightly absurd concept — in a gigantic market.The start-up wants to be the ‘Nike of sleep.’ It’s a slightly absurd concept — in a gigantic market.

“I once bought and returned a Casper mattress. Now ask me anything about the $CSPR IPO.”

David Berkowitz on Twitter: "I once bought and returned a Casper mattress. Now ask me anything about the $CSPR IPO."

“After a few tweets this morning, I had the urge to write this about the Casper IPO. No idea why. As I say at the bottom of the piece, check back in a year to see if I will have regretting doing so. Nothing I write isn't obvious. https://t.co/W0oY1leAx9 via @LinkedIn”

Herb Greenberg on Twitter: "After a few tweets this morning, I had the urge to write this about the Casper IPO. No idea why. As I say at the bottom of the piece, check back in a year to see if I will have regretting doing so. Nothing I write isn't obvious. https://t.co/W0oY1leAx9 via @LinkedIn"

“My simplistic initial takeaway from skimming Casper IPO: Being significantly unprofitable with only 20 percent revenue growth is not a great place to be in this environment”

Jason Del Rey on Twitter: "My simplistic initial takeaway from skimming Casper IPO: Being significantly unprofitable with only 20 percent revenue growth is not a great place to be in this environment"

“first thoughts on the casper IPO here https://t.co/5wFdCMzBwY”

alex on Twitter: "first thoughts on the casper IPO here https://t.co/5wFdCMzBwY"

Analysts expect it to be a key point of worry for potential investors.Analysts expect it to be a key point of worry for potential investors.

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LAST CHANCE: 20% off the Casper mattress for just a few more hours! | Real Homes

The company’s marketing strategy includes use of influencers to tout its products online. It cites relying on them as a risk that “may materially ..The company’s marketing strategy includes use of influencers to tout its products online. It cites relying on them as a risk that “may materially ..

Casper Sleep: Mattress startup files for IPO as losses grow, Technology News, ETtech